Crafting Socially Responsible Corporations: Exploring Etsy and the Concept of the B-Corp

dc.contributor.author Blanchflower, Tiffany
dc.contributor.author Hodges, Nancy
dc.date 2018-10-19T02:43:52.000
dc.date.accessioned 2020-06-30T05:36:27Z
dc.date.available 2020-06-30T05:36:27Z
dc.date.issued 2016-11-09
dc.description.abstract <p>To address growing consumer demands regarding ethical practices some retailers, in the United States, Europe, and Africa, have adopted B-Corp certifications. The international growth of B-Corp certification signals that this is not simply a fad. Despite this growing trend, academic research on B-Corps is scant. Thus, the purpose of this study was to shed light on the use of B-Corps within the retail industry. To achieve this end, this study employed a combination of netnography and ethnography to investigate the business practices implemented to maintain the well-known B-Corp, Etsy. Etsy is an online retail site that provides consumers with a platform to buy and sell handmade products, craft goods, and vintage items. Implications and conclusions draw from this study sheds light on the strategies used to acquire and maintain a B-Corp certification, and provides more insight into the application of B-Corp certification within the retail industry.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/119/
dc.identifier.articleid 1766
dc.identifier.contextkey 10440225
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/posters/119
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51211
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/119/SSR_Blanchflower_Crafting_20Socially_20Responsible_20Corporations_RES.pdf|||Fri Jan 14 19:00:58 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.title Crafting Socially Responsible Corporations: Exploring Etsy and the Concept of the B-Corp
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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