The Celebrity of Salatin: Can a Famous Lunatic Farmer Change the Food System? Pilgeram, Ryanne Meeuf, Russell
dc.contributor.department Iowa State University Digital Repository 2018-08-13T16:13:08.000 2020-06-30T05:44:33Z 2020-06-30T05:44:33Z 2013-11-22 2014-06-23
dc.description.abstract <p>This essay analyzes Joel Salatin’s celebrity as a sustainable farmer to explore the ways his public persona manages underlying tensions in the alterative food movement. Using his many film appearances as well as ethnographic notes from a full day workshop with Salatin as data, this paper explores how Salatin’s celebrity status obscures many of the challenges facing food activists behind the veneer of the charming, folksy farmer and the rhetoric of freedom (freedom from the corporate food system and corrupt government practices). The tensions between Salatin’s free-market, anti-regulation politics and the mainstream environmental movement, we argue, are managed and contained through nostalgic images of Salatin as the white, male, yeoman farmer and the masculinization of sustainability. By using an appeal to traditional masculinities to market sustainable food to the mainstream, Salatin’s celebrity (like all celebrity identities) works to support consumption and market-driven solutions to current environmental and food justice crises. In the process, these solutions ignore how the market itself is culpable in creating such crises. By obscuring this tautology, Salatin’s celebrity suggests we can consume our way out of the injustices of the current food system.</p>
dc.identifier archive/
dc.identifier.articleid 1029
dc.identifier.contextkey 4850143
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath jctp/vol3/iss1/4
dc.source.bitstream archive/|||Sat Jan 15 02:40:09 UTC 2022
dc.source.bitstream archive/|||Sat Jan 15 02:40:10 UTC 2022
dc.subject.disciplines Critical and Cultural Studies
dc.subject.disciplines Rural Sociology
dc.subject.keywords Sustainable Food
dc.subject.keywords Joel Salatin
dc.subject.keywords Masculinity
dc.subject.keywords Celebrity Activism
dc.title The Celebrity of Salatin: Can a Famous Lunatic Farmer Change the Food System?
dc.type article
dc.type.genre article
dspace.entity.type Publication
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relation.isOrgUnitOfPublication d2bcee6c-7cba-4fa7-bd11-543354ce7b1b
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