Materialism and Clothing Post-Purchase Behaviors
In a material-oriented society, consumers value possessions of material things (e.g., clothing) and buy more than needed. Consumers use material goods to express social status (success). Such materialistic consumers use clothing as a means to symbolize social status, prestige, and success (Browne & Kaldenberg, 1997). They are highly involved with clothing, are fashion leaders, and purchase the newest styles and premium brands (Goldsmith, Fylnn, & Clark, 2012; Workman & Lee, 2010). Further, materialistic consumers tend to show compulsive buying behaviors (Yurchisin & Johnson, 2004).