The Effects of Artwork Experience on Fashion Retail Store Satisfaction

dc.contributor.author Kim, Jimin
dc.contributor.author Choo, Ho Jung
dc.date 2018-10-19T01:12:13.000
dc.date.accessioned 2020-06-30T05:36:17Z
dc.date.available 2020-06-30T05:36:17Z
dc.date.issued 2016-11-10
dc.description.abstract <p>This study examines the emotional value and store satisfaction that results from exhibiting artwork in retail environment. The research topic is focused on how combining opportunities to enjoy visual art with the sale of products or services can trigger positive emotions in customers and ultimately raise the level of store satisfaction. This study also investigates the moderating effect of a customer’s level of art enjoyment by assuming that the influence of an in-store art experience on a customer’s emotions will vary depending on the customer’s level of art enjoyment.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/ksct/8/
dc.identifier.articleid 1907
dc.identifier.contextkey 10520954
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/ksct/8
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51187
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/ksct/8/ITAA_KSCT_KimJ_Retail_20Artwork_20Experience.pdf|||Sat Jan 15 02:01:50 UTC 2022
dc.title The Effects of Artwork Experience on Fashion Retail Store Satisfaction
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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