Self-sewn Identity: How Female Home Sewers Use Garment Sewing to Control Self Presentation

Abstract

<p>Personal garment sewing is currently experiencing a renewed interest by women. The results of this qualitative research found personal garment sewing allowed the participants to present themselves in clothing that more accurately represented their taste and personality. The women interviewed used their sewing skills to control the style, fit, and quality of their clothing. The research findings bring forth an awareness of how garment sewing can allow women to gain increased control over their appearance. The women in the study were found to have increased authority over their appearance than their non-sewing peers. Women's time spent sewing was also validated, as it provided significant benefits regarding satisfaction with appearance and self presentation to others. Theories of self presentation and identity are used to explain the findings.</p>