The Role of Information regarding Shapewear's Performance in Female Consumers' Online Purchase Decision

Date
2015-11-11
Authors
Shin, Eonyou
Zhang, Ling
Zhang, Ling
Hwang, Chanmi
Baytar, Fatma
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Altmetrics
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Zhang, Ling
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Abstract

The purpose of this study to examine the role that visual and verbal information about the shapewear’s performance in consumers’ perceived performance risk and perceived physical attractivenesss, which in turn affects their attitudes and purchase intentions toward the shapewear and the e-tailer. As shown in Figure 1, a conceptual model was proposed.

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