Differences in Consumers’ Attitudes toward Eco-Fashion Products:
Comparisons between South Korea and China
The increasing popularity of fast fashion has been influenced to several environmental problems. Due to the various environmental impacts of present clothing consumption, many fashion industries have become concerned about “sustainability” in their supply chain when they produce the clothes (Niinimaki, 2010). This newest trend brings great pressure to the fashion firms to turn to an “eco” viewpoint and start to promote “eco-fashion products” (Jain and Kaur, 2004).