The effect of online visual merchandising cues on consumers’ flow experience, satisfaction, and approach/avoidance behavior.

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Date
2018-01-01
Authors
Sina, Ahmad Saquib
Wu, Juanjuan
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Altmetrics
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Abstract

Consumer flow experience in the online environment plays an important role in influencing various marketing outcomes such as exploratory behavior, purchase intention, addictive behavior, positive subjective experience, and perceived usefulness (Hoffman & Novak, 2009). Understanding what specific factors of the online environment that have an impact on consumer flow experience is very important. Results showed that interactivity of product presentation (β=0.235, t=2.364, ppp

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