The effect of online visual merchandising cues on consumers’ flow experience, satisfaction, and approach/avoidance behavior.
| dc.contributor.author | Sina, Ahmad Saquib | |
| dc.contributor.author | Wu, Juanjuan | |
| dc.date | 2018-12-14T04:23:22.000 | |
| dc.date.accessioned | 2020-06-30T05:43:24Z | |
| dc.date.available | 2020-06-30T05:43:24Z | |
| dc.date.issued | 2018-01-01 | |
| dc.description.abstract | <p>Consumer flow experience in the online environment plays an important role in influencing various marketing outcomes such as exploratory behavior, purchase intention, addictive behavior, positive subjective experience, and perceived usefulness (Hoffman & Novak, 2009). Understanding what specific factors of the online environment that have an impact on consumer flow experience is very important. Results showed that interactivity of product presentation (β=0.235, t=2.364, <em>p</em>pp</p> | |
| dc.identifier | archive/lib.dr.iastate.edu/itaa_proceedings/2018/presentations/26/ | |
| dc.identifier.articleid | 3148 | |
| dc.identifier.contextkey | 13286344 | |
| dc.identifier.s3bucket | isulib-bepress-aws-west | |
| dc.identifier.submissionpath | itaa_proceedings/2018/presentations/26 | |
| dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/52210 | |
| dc.relation.ispartofseries | International Textile and Apparel Association (ITAA) Annual Conference Proceedings | |
| dc.source.bitstream | archive/lib.dr.iastate.edu/itaa_proceedings/2018/presentations/26/CONFERENCE_PAPER_FOR_ITAA___2_.doc|||Fri Jan 14 23:01:37 UTC 2022 | |
| dc.source.bitstream | archive/lib.dr.iastate.edu/itaa_proceedings/2018/presentations/26/auto_convert.pdf|||Fri Jan 14 23:01:39 UTC 2022 | |
| dc.subject.disciplines | Advertising and Promotion Management | |
| dc.subject.disciplines | Fashion Business | |
| dc.title | The effect of online visual merchandising cues on consumers’ flow experience, satisfaction, and approach/avoidance behavior. | |
| dc.type | event | |
| dc.type.genre | oral | |
| dspace.entity.type | Publication | |
| relation.isSeriesOfPublication | 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5 |