Entrepreneurial Marketing Strategies, Brand Distinctiveness, and Small Business Success

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2011_Fiore_EntrepreneurialMarketing.pdf (1.04 MB)
Date
2011-01-01
Authors
Fiore, Ann Marie
 Niehm, Linda
 Fiore, Ann
 Hurst, Jessica
 Son, Jihyeong
 Sadachar, Amrut
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Fiore, Ann
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Apparel, Events and Hospitality Management
Abstract

The purpose of this study is to investigate entrepreneurial tendencies, specifically entrepreneurial intentions and entrepreneurial marketing of small retail and hospitality business owners, their use of contemporary marketing practices and resulting business success.
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This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.
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https://dr.lib.iastate.edu/handle/20.500.12876/2198
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Conference Proceedings and Presentations