Repurchase Loyalty for Customer Social Co-Creation E-Marketplaces

Date
2013-01-01
Authors
Kang, Ju-Young
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Altmetrics
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Abstract

Social co-creation refers to the process of using social networking as a vehicle to carry out customer co-creation engagements (Strohmenger, 2011; Williams, 2010). A market survey of 500 mass customization firms revealed that 73% of mass customizers do not yet provide the ability to share co-creations (co-designs) (Sloan, 2010).

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