Trumpism: How agenda setting in the media drove a movement

Date
2016-01-01
Authors
Caulk, Angela
Major Professor
Advisor
Dr. David Andersen
Committee Member
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Altmetrics
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Research Projects
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Political Science
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Political Science
Abstract

This study will look at agenda setting in the media and how it aided in the spread of Trumpism. Broadcasts of the three major cable news networks were looked at. The constructed-week method was used to produce a sample of 36 shows that represent 12 days during the selected time frame. A descriptive qualitative content analysis was then used to examine the coverage relating to the main themes of the Trump campaign: immigration, terrorism, crime, economic insecurity, and populism. A survey was then conducted to show how the themes found affected voter behavior. The study found that the amount of coverage signaled to the public that Trump was the most important candidate, and the theme of establishment versus anti-establishment painted Trump as the anti-establishment candidate who was battling the powers that be within the Republican Party.

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