Effects of Fast Fashion Brands' Sustainability Practices on Brand Equity Formation

dc.contributor.author Son, Jihyeong
dc.contributor.author Lee, Young-A
dc.date 2018-10-19T02:23:02.000
dc.date.accessioned 2020-06-30T05:33:49Z
dc.date.available 2020-06-30T05:33:49Z
dc.date.issued 2015-11-11
dc.description.abstract <p>This study aims to examine (1) whether sustainability practices of fast fashion brands affect customer-based brand equity formation and (2) how the effects of sustainability practices differ across consumers’ perceptions toward fast fashion brands’ sustainability practices.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/133/
dc.identifier.articleid 1248
dc.identifier.contextkey 9269452
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2015/posters/133
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50823
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/133/SSR_Son_FastFashionBrand.pdf|||Fri Jan 14 19:49:21 UTC 2022
dc.title Effects of Fast Fashion Brands' Sustainability Practices on Brand Equity Formation
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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