Television Shopping: The Effect of Persuasive Strategies on Parasocial Interaction, Subjective Well-Being, and Impulse Buying Tendency among Older Women

dc.contributor.author Lee, Min-Sun
dc.contributor.author Fiore, Ann Marie
dc.contributor.author Fiore, Ann
dc.contributor.department Apparel, Events and Hospitality Management
dc.date 2018-02-15T10:04:39.000
dc.date.accessioned 2020-06-29T22:47:07Z
dc.date.available 2020-06-29T22:47:07Z
dc.date.copyright Thu Jan 01 00:00:00 UTC 2009
dc.date.embargo 2014-11-13
dc.date.issued 2009-01-01
dc.description.abstract <p>The purpose of this study was to investigate the effects of persuasive strategies on middle-aging and older consumers' perceived parasocial interactions and consequent effects on perceived social involvement, perceived loneliness, mood, perceived, risk, and impulse buying tendency in the television home shopping environment.</p>
dc.description.comments <p>This proceeding is from the <em>66th Annual Conference of the International Textile and Apparel Association</em> (2009): pp. 1-2. Posted with permission.</p>
dc.identifier archive/lib.dr.iastate.edu/aeshm_conf/91/
dc.identifier.articleid 1079
dc.identifier.contextkey 6353911
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath aeshm_conf/91
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/2205
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/aeshm_conf/91/2009_Fiore_TelevisionShopping.pdf|||Sat Jan 15 02:28:13 UTC 2022
dc.subject.disciplines Advertising and Promotion Management
dc.subject.disciplines Broadcast and Video Studies
dc.subject.disciplines Marketing
dc.subject.disciplines Sales and Merchandising
dc.subject.keywords television home shopping
dc.subject.keywords parasocial interaction
dc.subject.keywords subjective well-being
dc.subject.keywords older consumer
dc.title Television Shopping: The Effect of Persuasive Strategies on Parasocial Interaction, Subjective Well-Being, and Impulse Buying Tendency among Older Women
dc.type article
dc.type.genre conference
dspace.entity.type Publication
relation.isAuthorOfPublication 875f5249-8eee-494f-88ff-fd57f123640c
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
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