Too new or too complex? Why consumer's aesthetic sensitivity matters in product evaluation

dc.contributor.author Seifert, Christin
dc.contributor.author Chattaraman, Veena
dc.date 2018-10-19T01:03:26.000
dc.date.accessioned 2020-06-30T05:34:58Z
dc.date.available 2020-06-30T05:34:58Z
dc.date.issued 2015-11-12
dc.description.abstract <p>Expertise in the arts affects aesthetic experience, hence experts are more capable than amateurs in comprehending complex and challenging works due to their experience and knowledge (Silvia, 2012). Consumers high in aesthetic sensitivity place more importance on product design and have a conviction that the designed environment affects the quality of life for all (Bloch et al., 2003). Hence, this study proposes that high CVPA consumers will have a more positive aesthetic response to: 1) high than low complexity apparel designs (H1a); and 2) high than low novelty apparel designs (H2a). Low CVPA consumers will have a more positive aesthetic response to: 1) low than high complexity apparel designs (H1b); and 2) low than high novelty apparel designs (H2b).</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2015/presentations/52/
dc.identifier.articleid 1312
dc.identifier.contextkey 9269608
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2015/presentations/52
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50991
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2015/presentations/52/ADP_Seifert_DesignPrinciples.pdf|||Sat Jan 15 00:46:54 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.title Too new or too complex? Why consumer's aesthetic sensitivity matters in product evaluation
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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