Refashioning Masculinity: An Exploratory Study of Men’s Interpretations of Fashion Advertisements

dc.contributor.author Barry, Ben
dc.date 2018-10-22T11:57:51.000
dc.date.accessioned 2020-06-30T05:30:42Z
dc.date.available 2020-06-30T05:30:42Z
dc.date.issued 2013-01-01
dc.description.abstract <p>Women have been socialized all their lives to interpret models in fashion advertisements. Extensive research has subsequently studied women’s perceptions of fashion imagery (e.g., Gill, 2007). Men have not been socialized in the same manner; a stereotype still exists that “real” men do not care about fashion because it is seen to jeopardize their masculinity (e.g., Connell, 2005). Men’s fashion consciousness has therefore been largely ignored in consumer research.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/38/
dc.identifier.articleid 2411
dc.identifier.contextkey 11912258
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/38
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50387
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/38/2013_ITAA_CB_004.pdf|||Fri Jan 14 23:52:34 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.subject.keywords men
dc.subject.keywords models
dc.subject.keywords advertising
dc.subject.keywords masculinity
dc.title Refashioning Masculinity: An Exploratory Study of Men’s Interpretations of Fashion Advertisements
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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