Consumer Emotional Intelligence and its Role in the Apparel Consumption Behavior

dc.contributor.author Sadachar, Amrut
dc.contributor.author Rolling, Virginia
dc.contributor.author Manchiraju, Srikant
dc.date 2018-10-19T02:09:49.000
dc.date.accessioned 2020-06-30T05:39:16Z
dc.date.available 2020-06-30T05:39:16Z
dc.date.issued 2017-01-01
dc.description.abstract <p>This study seeks to determine if emotional intelligence will significantly moderate the relationships between environmental apparel knowledge (EAK), environmental attitude (EA), and environmentally responsible apparel consumption behavior (ACB). Based on Kollmuss & Agyeman' (2002) model as a framework and extant literature review, three hypotheses were proposed: H1: Consumers' environmental apparel knowledge (EAK) will positively influence their environmentalism attitude (EA). H2: Consumers' EA will positively influence environmentally responsible apparel consumption behavior (ACB). H3: EI will moderate the relationships between: (a) EAK and EA and (b) EA and ACB. An online survey method was used to collect data. A total of 436 useable surveys were gathered from U.S. nationals (age 18 and above) with an average age of 48. All hypotheses were supported. We found that EI plays an important role in consumer-decision making process beyond the cognitive framework even in ACB context.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/146/
dc.identifier.articleid 2085
dc.identifier.contextkey 11601919
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/posters/146
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51623
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/146/SSR_Sadachar_Emotional_20Intelligence.pdf|||Fri Jan 14 20:23:14 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title Consumer Emotional Intelligence and its Role in the Apparel Consumption Behavior
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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