Service Attributes Available on Mobile Website

Date
2014-01-01
Authors
Yoo, Jungmin
Kim, Minjeong
Kim, Jung-Hwan
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Altmetrics
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Abstract

US m-commerce sales growth has been significant over the past few years. Total sales of products and services made using mobile phones and tablets reached $41 billion in 2013, accounting for 16% of total e-commerce sales. A majority of e-commerce consumers are expected to make purchases via mobile devices by 2017. Although mobile purchases are growing, most consumers still prefer to make actual purchases in physical stores or through retail websites (eMarketer, 2013).

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