Re-interpretation of an Athleisure Young Casual Wear Line through an Industry-academia Cooperation Project

dc.contributor.author Choi, Sooah
dc.date 2018-12-12T20:43:12.000
dc.date.accessioned 2020-06-30T05:42:56Z
dc.date.available 2020-06-30T05:42:56Z
dc.date.issued 2018-01-01
dc.description.abstract <p>Given the demands of practical education, today’s design education programs focus more on various industry–academia cooperation projects. Especially in the fashion design industry, professionals need to be aware of the current trends while students must be more eligible and closer to an entry-level designer who is able to perform immediately upon graduation. This case study is an industry–academia cooperation project which that served as one of the graduate fashion stages in a university in South Korea in 2016. It is a re-interpretation of an athleisure young casual wear line “Tate Like” from the Tate brand.</p> <p>From this industry–academia cooperation project, the company was looking for various different interpretations of the new “Tate Like” line, especially from young people’s perspectives, and students were asked to participate in promoting the company by putting up various photos about the process on their own SNS. The final designs and the images of photoshoots were going to be available for the company to use. In this particular case, it was interesting to see students’ re-interpretation of the line and related developments. The results of the four-part survey may help plan for future projects by identifying the pros and cons.</p> <p>The process was as follows: (1) the researchers met with participants to discuss the project; (2) students received the materials related to the brand story and concept, product line-up, interior and VMD information, logo, and graphics from the company; (3) students developed the research materials with a seasonal concept, color story, and ideas about design details; (4) students developed the designs and looked for fabric sources; (5) students made revisions after receiving feedback from the company’s head designer; (6) the company let students choose fabric swatches to use for the designs and provided yardage for the sample products; (7) students developed at least two prototype samples and had at least three jury days before developing the final garments; (8) students found appropriate accessories and did professional photoshoots; (9) the works were presented at the graduate fashion show; and (10) the president of the company rewarded students at the ceremony</p> <p>Keywords: Athleisure, young casual wear, industry-academia cooperation</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2018/posters/83/
dc.identifier.articleid 3113
dc.identifier.contextkey 13219572
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2018/posters/83
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/52145
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2018/posters/83/PPD_Choi_Reinterpretation_TEA.pdf|||Sat Jan 15 02:09:41 UTC 2022
dc.subject.disciplines Curriculum and Social Inquiry
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Other Teacher Education and Professional Development
dc.subject.disciplines University Extension
dc.title Re-interpretation of an Athleisure Young Casual Wear Line through an Industry-academia Cooperation Project
dc.type event
dc.type.genre poster
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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