A Shortened Version of the Fashion Clothing Involvement Scale

dc.contributor.author Manchiraju, Srikant
dc.contributor.author Damhorst, Mary
dc.date 2018-10-18T23:39:11.000
dc.date.accessioned 2020-06-30T05:36:47Z
dc.date.available 2020-06-30T05:36:47Z
dc.date.issued 2016-11-09
dc.description.abstract <p>Involvement refers to what the consumer views as the focal object that is a central part of his or her life, i.e., objects which are meaningful and engaging (O'Cass, 2000). Furthermore, involvement is conceptualized as enduring (e.g., Bloch, 1981). Fashion involvement refers to the extent of interest in and time, money, and attention spent on fashion product categories such as apparel (Park, Kim, & Forney, 2006). Consistently, fashion involvement has been identified as a significant construct in the context of fashion consumption. For example, [fashion] involvement has been identified as the heart of person-object relationships and relational variables most predictive of purchase behaviors (O'Cass, 2000). Several studies have noted negative consequences of excessive fashion involvement, such as compulsive buying behavior (Yurchisin & Johnson, 2004), hoarding behavior (Byun & Sternquist, 2011), and negative mood and dissatisfaction (Tiggemann, Polivy, & Hargreaves, 2009). O'Cass (2000) developed the widely used fashion clothing involvement (FCI) scale. According to O'Cass (2000), fashion clothing involvement consists of four sub-dimensions' product involvement, purchase decision involvement, advertising involvement, and consumption involvement. However, the scale is lengthy, consisting of 44 items. Longer scales may lead to boredom, frustration, and fatigue among research participants. Thus, the purpose of the present study is to develop a shorter version of the fashion clothing involvement scale. Statistical analyses were performed on the FCI scale to shorten it and, at the same time, not compromise reliability. Shorter versions of scales can be as valid as their longer, in-depth versions because they tend to eliminate item redundancy (Bergkvist & Rossiter, 2007).</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/31/
dc.identifier.articleid 1678
dc.identifier.contextkey 10440093
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/posters/31
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51260
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/31/CB_Manchiraju_Fashion_20clothing_20Involvement_20Scale_RES.pdf|||Fri Jan 14 23:30:44 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.title A Shortened Version of the Fashion Clothing Involvement Scale
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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