Global and Entrepreneurial Perspectives for Enhancing Retailing Education: Development of a Hybrid Graduate Course Focused on U.S. and Indian Small Businesses.

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2018-08-01
Authors
Chung, Telin
Karpova, Elena
Fiore, Ann
Hurst, Jessica
Niehm, Linda
Fiore, Ann
Chung, Telin
Karpova, Elena
Sadachar, Amrut
Pookulangara, Sanjukta
Testa, Danielle
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Apparel, Events and Hospitality Management
Abstract

This paper provides an approach, based on global and entrepreneurial perspectives, to enhance retailing education. The approach was operationalized through a hybrid graduate course, co-taught by U.S. and Indian faculty members, which focused on engaging Bloom's higher order cognitive skills in learning about the operation of small retail businesses in U.S. and Indian cultural contexts. The courseincluded interactive learning modules, learning activities, and a student service-learning project. The project required the application of module content in the development of business enhancement plans for small retail businesses and in assessing the plans applicability to small businesses in an Indian context

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This article is published as AM Fiore, JL Hurst, LS Niehm, TL Chung, E Karpova, A Sadachar, S Pookulangara, D S Testa, Global and Entrepreneurial Perspectives for Enhancing Retailing Education: Development of a Hybrid Graduate Course Focused on US and Indian Small Businesses. Journal of Higher Education Theory and Practice, 2018, 18(3); 11-25. Posted with permission.

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