Sustainable Clothing: An Update on US College Student's Perceptions and Ethical Behavior

Date
2017-01-01
Authors
Su, Jin
Watchravesringkan, Kittichai
Gil, Maria
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Abstract

This study utilizes the theory of reasoned action (TRA) by Ajzen and Fishbein (1980) and consumer value perspective (Schwartz, 1992) as theoretical framework and it focuses on college students' perceptions of and consumption behavior towards sustainable apparel products.

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