Perceived Diagnosticity of Virtual Try-on Technologies and Attitudes toward the Product: A Case for Male Consumers

dc.contributor.author Nam, Changhyun
dc.contributor.author Baytar, Fatma
dc.contributor.author Kim, Young Do
dc.date 2018-10-19T02:00:54.000
dc.date.accessioned 2020-06-30T05:37:02Z
dc.date.available 2020-06-30T05:37:02Z
dc.date.issued 2016-11-09
dc.description.abstract <p>The purpose of this study was to investigate the influence of virtual try-on technologies on male consumers' perceived diagnosticity, attitude, and purchase intentions. The conceptual model investigated perceived risk as a mediator between perceived diagnosticity and attitude toward the suit. A within-subjects research design was developed to empirically test the conceptual model. Participants were directed to a website to virtually try Hugo Boss suits in different sizes on their personalized avatars. A total of 264 usable data were collected. Perceived diagnosticity of virtual try-on technology was found to play an important role in reducing male consumers' perceived risk regarding fit of products. Findings suggest that menswear e-tailers and technology developers should continue to develop and implement virtual try-on technologies and provide detailed visual information regarding attributes (e.g., garment, color, size, fit, and appearances on the body) of products to enhance perceived diagnosticity, thus increasing male consumers' attitudes towards the products.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/64/
dc.identifier.articleid 1711
dc.identifier.contextkey 10440141
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/posters/64
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51296
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/64/MVP_Nam_Diagnosticity_20Virtual_20Try_on_RES.pdf|||Sat Jan 15 01:22:03 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.title Perceived Diagnosticity of Virtual Try-on Technologies and Attitudes toward the Product: A Case for Male Consumers
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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