“Blog” is a concentrate of “weblog” and was invented in the late 1990s to provide a chronological ordered calendar style method of discussion or informational websites published on the Internet. People are motivated by different reasons to start or run a blog, which means there are many different types of blogs. Some blogs focus on a particular subject such as a lifestyle blog, which is best defined as a digital content representation of its author's everyday life and interests.

Blogging in itself is quite popular, but it would not be what it is today without blog platforms such as WordPress, Tumblr, Squarespace, and others. Setting up a blog with these tools can give people more control and flexibility as they provide niche-specific templates in multiple categories that people can choose from.

This study focused on the lifestyle blog templates provided by WordPress and explores the potential for improvement of lifestyle blog design. This study employed the case study method to investigate examples of lifestyle blogs in current networks. There were two phases in this study. In Phase 1, the researcher analyzed the most popular lifestyle blogs based on the blogger’s Twitter followers and analyzed ten popular lifestyle templates provided by WordPress and examined the design elements like the use of colors, typefaces, layout, and interactions.

Finally, this study concluded with the opportunities as well as the limitations when designing lifestyle blogs by WordPress, as well as gave suggestions on how to balance creativity and content when designing a lifestyle blog.