Identifying Characteristics of the Tween Fashion Consumer Groups Yu, Ui-Jeen Gam, Hae Jin Baker, Renee 2018-10-19T15:17:01.000 2020-06-30T05:32:36Z 2020-06-30T05:32:36Z 2014-01-01
dc.description.abstract <p>Twenty-one million tweens in the U.S. market account for $43 billion in spending power. Apparel represents one of the primary purchase categories tweens want to spend their money (Cotton Inc., 2012). Tweens aged 7 to 14, especially girls, are very aware of fashion, enjoy apparel shopping, and feel confident in dressing themselves (Brock, Ulrich, & Connell, 2010). While the tween market has been featured, the prevailing literature on tween consumers is limited, particularly information on tweens with regards to their fashion innovativeness and fashion opinion leadership.</p>
dc.identifier archive/
dc.identifier.articleid 2887
dc.identifier.contextkey 11986872
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2014/presentations/72
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/|||Sat Jan 15 01:44:21 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords Tweens
dc.subject.keywords fashion
dc.subject.keywords innovativeness
dc.title Identifying Characteristics of the Tween Fashion Consumer Groups
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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