Can Fear Stop Animal Cruelty in Fashion Industry? The Effect of Negative Arousal in a Nonprofit Organization’s Social Media Campaigns

dc.contributor.author Lim, Heejin
dc.contributor.author Cho, Moonhee
dc.contributor.author Bedford, Sergio
dc.date 2018-11-18T06:44:54.000
dc.date.accessioned 2020-06-30T05:43:23Z
dc.date.available 2020-06-30T05:43:23Z
dc.date.issued 2018-01-01
dc.description.abstract <p>This study focuses on the issue of animal cruelty which is a relatively under-investigated topic in the fashion industry and aims to investigate how different levels of animal cruelty depicted in nonprofit organizations’ ethical consumption campaigns translate into viewers’ negative emotions and lead to supportive behavior and ethical consumption intention.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2018/presentations/25/
dc.identifier.articleid 3141
dc.identifier.contextkey 13262119
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2018/presentations/25
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/52209
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2018/presentations/25/SSR_Animal_Cruelty_RES.pdf|||Fri Jan 14 22:56:55 UTC 2022
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2018/presentations/25/SSR_Lim_Animal_Cruelty_RES.docx|||Fri Jan 14 22:56:54 UTC 2022
dc.subject.disciplines Fashion Business
dc.title Can Fear Stop Animal Cruelty in Fashion Industry? The Effect of Negative Arousal in a Nonprofit Organization’s Social Media Campaigns
dc.type event
dc.type.genre oral
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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