Neural Underpinnings of Aesthetic Experience: What Can We Learn from Neuroaesthetics?

Date
2017-01-01
Authors
Lee, Seung-Eun
VanderPloeg, Alyson
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Abstract

The purpose of this research is to provide an overview of neuroaesthetics that enhances our understanding of consumer responses to the aesthetics of fashion products.The present research focused on addressing principles of neuroaesthetics and why some design elements are objectively more attractive and aesthetically pleasing to human brains than others. This study's findings will help build a bridge between neuroaesthetics and fashion studies and offer a potential guide for future fashion research.

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