Mass Customization: Perceptions of Related Technologies and Resulting Product

Date
2017-01-01
Authors
Guo, Siming
Istook, Cynthia
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Abstract

The purpose of this study was to evaluate the customization process and the impact of fit preference on a successful custom garment development. A simple princess line shift dress was developed for each of the 21 participants. Participants were body scanned and measurements for the bust, waist, hip, back-waist length, waist to knee length and waist to hip length were extracted. All of the participants had a custom fit garment created for their measurements. Three surveys were conducted to investigate participants' perceptions of their body shapes, fit preferences and custom garments. The results showed that participants were comfortable being body scanned and were generally satisfied with their body image and with the measurements, and 57% of the participants preferred a regular fit garment, and the majority of the participants found the fit of the custom dress to be acceptable except for the length of the garment.

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