Brand Image and Evaluation Factors of Fashion Product Advertisement

Thumbnail Image
Date
2013-01-01
Authors
Lee, Hyun-Jung
Lee, Ji-Yeon
Lee, Kyu-Hye
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract

Brand image is a collection of things related with brand that consumers have in the memory (Keller, 1993) and corporations are making much efforts to build a brand image and advertisement has been used as a major method to inform the brand image. Advertisement is communication message performed for the purpose of positively change the consumer’s emotion for corporations, brands and trademarks.

Series Number
Journal Issue
Is Version Of
Versions
Academic or Administrative Unit
Type
event
Comments
Rights Statement
Copyright
Funding
Subject Categories
DOI
Supplemental Resources
Source