Creating Customer Values for the Economic Sustainability of Slow Fashion Brands

Date
2015-11-11
Authors
Jung, Sojin
Jin, Byoungho
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Abstract

In order for slow fashion to be entirely sustainable, encompassing all three aspects of sustainability, it is critical for slow fashion businesses to find ways to be economically sustainable. This study asks: (1) how can slow fashion create economic value for firms? and (2) what aspects of slow fashion should be emphasized to sustain economic profitability?

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