Investigating Sustainable Apparel Consumption among Indian Consumers

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dc.contributor.author Manchiraju, Srikant
dc.contributor.author Sadachar, Amrut
dc.contributor.author Khare, Arpita
dc.date 2018-10-19T05:11:57.000
dc.date.accessioned 2020-06-30T05:39:14Z
dc.date.available 2020-06-30T05:39:14Z
dc.date.issued 2017-01-01
dc.description.abstract <p>The purpose of the present study was to investigate Indian consumers' purchase intentions towards organic clothing. Proposed hypotheses were H1a-b: Organic clothing knowledge positively influences: (a) organic clothing [product] involvement, and (b) organic clothing [consumption] involvement. H2a-b: Materialism positively influences: (a) organic clothing [product] involvement, and (b) organic clothing [consumption] involvement. H3a-b: Perceived product availability of organic clothing positively influences: (a) organic clothing [product] involvement, and (b) organic clothing [consumption] involvement. H4a-b: (a) Organic clothing [product] involvement and (b) organic clothing [consumption] involvement positively influences organic clothing purchase behavior. Data were collected through an online survey administered by a market research firm located in India. A variety of statistical analysis including descriptive, reliability, confirmatory factor analysis (CFA) and structural equation modeling (SEM) were employed. SEM analysis supported the hypotheses H1a, H1b, H2b, and H3b. Our study suggests that emerging economies are still at nascent stage, and need to educate consumers regarding organic clothing consumption.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/142/
dc.identifier.articleid 2081
dc.identifier.contextkey 11601913
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/posters/142
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51619
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/142/SSR_Manchiraju_Sustainable_20Indian.pdf|||Fri Jan 14 20:16:10 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title Investigating Sustainable Apparel Consumption among Indian Consumers
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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