Holistic Integration of Product Attributes with Consumer Behavioral Aspects for the Use of Wearable Technology

Date
2018-01-01
Authors
Bakhshian, Sonia
Lee, Young-A
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Altmetrics
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Abstract

The use of wearable technology is rapidly increasing to meet diverse consumer needs and desires. To design, develop, and produce a successful product embedding wearable technology, it is crucial to know consumers’ preferences, expectations, and needs, which enables industry professionals to predict consumers’ attitudes towards the wearables and their purchase intentions. The purpose of this study is to propose a holistic framework, embedding various concepts (e.g., intrinsic and extrinsic attributes) that should be considered when conducting study on consumers’ purchase intention towards the use of wearables. Various models related to the consumer behavior and product design and development have been examined and used to develop this proposed framework, which can assist product designers, developers, manufacturers, and merchandisers to identify the essential product attributes, consumers’ needs and expectations of wearables and let them have a more precise and successful product design and development based on the target consumers’ needs.

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