Designing brand identity: From product innovation to branding

Abstract

<p>Product design is one of the most important industries in today’s world of fast innovation, meaningful design, and continued consumption. Brands are living organizations who have developed products and services with a desire to have a successful and mutually beneficial relationship with the people they serve. The goal of this project is to accomplish a brand identity that is true to the value of product design and its relationship to the target users. Through literature review, visual market analysis, design, prototyping, and packaging design, a complete identity has been developed to uniquely present a new brand into the sports medicine market. Targeted toward every crucial stakeholder in the process, this identity serves as the representation of how graphic design and branding can elevate the perception, experience, success, and loyalty of products and services in the marketplace.</p>