Explaining socially responsible consumer behavior: A meta‐analytic review of theory of planned behavior

Date
2014-01-01
Authors
Han, Tae-Im
Stoel, Leslie
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Altmetrics
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Abstract

Despite retailer and consumer interest in ethical consumerism, prior research provides limited knowledge about purchase behaviors of socially responsible consumers. The term, socially responsible consumer has been conceptualized rather broadly and its definition varies across studies. The discrepancy in the use of the term and mixed results in previous research accordingly provide narrow understanding on this topic.

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