Exploring sustainability and object attachment with Patagonia apparel: “I love my daughter, I love my son, I love my wife, I love the wilderness, and I love this hat”

dc.contributor.author Michel, Gwendolyn
dc.contributor.author Feori, Meegan
dc.contributor.author Damhorst, Mary
dc.contributor.author Lee, Young-A
dc.contributor.author Niehm, Linda
dc.date 2018-12-13T09:07:56.000
dc.date.accessioned 2020-06-30T05:43:48Z
dc.date.available 2020-06-30T05:43:48Z
dc.date.issued 2018-01-01
dc.description.abstract <p>The omni-channel Worn Wear program, part of which includes the Stories We Wear (SWW) blog, is an experiential marketing initiative of Patagonia, Inc. Customers are encouraged to take pride in the signs of wear on their apparel and to share their adventure stories through the SWW blog. Informed by previous research regarding consumer-object relations (Lastovicka & Sirianni, 2011) and attachment theory (Schifferstein & Zwartkruis-Pelgrim, 2008), this study sought to understand why authors of the SWW blog extend the lifespan of their garments. Our analysis of the SWW blog has enhanced understanding of consumer relationships with their garments and benefits businesses seeking to expand sustainability as part of their brand identity and to improve customer engagement. Findings include expanded knowledge of object consumer relations and consumerproduct attachment with implications for sustainability, brand love, and digital marketing.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2018/presentations/79/
dc.identifier.articleid 3250
dc.identifier.contextkey 13369019
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2018/presentations/79
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/52264
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2018/presentations/79/SSR_Michel_Patagonia_Worn_Wear_RES_updated.pdf|||Sat Jan 15 01:55:57 UTC 2022
dc.subject.disciplines E-Commerce
dc.subject.disciplines Fashion Business
dc.subject.disciplines Marketing
dc.subject.disciplines Social Psychology and Interaction
dc.title Exploring sustainability and object attachment with Patagonia apparel: “I love my daughter, I love my son, I love my wife, I love the wilderness, and I love this hat”
dc.type event
dc.type.genre oral
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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