Recognition of symbols in different cultures: Chinese culture vs. non-Chinese culture

dc.contributor.advisor Sunghyun Kang Shen, Tian
dc.contributor.department Art and Visual Culture 2018-08-12T02:03:43.000 2020-06-30T03:03:47Z 2020-06-30T03:03:47Z Sun Jan 01 00:00:00 UTC 2017 2001-01-01 2017-01-01
dc.description.abstract <p>Graphic design in different countries exhibits strong cultural characteristics of the countries. The beauty of cultural differences is commonly viewed as making graphic design unique and valuable. Alternately, the diversity of cultures may also result in unsatisfactory design due to a cultural barrier between the designer and people who are from a different cultural background. As a graphic designer, creating high-quality visual information that satisfies consumers with different cultural backgrounds is very important. Misinterpretation and misunderstanding of some cultures may result in design failure or cause conflict between different cultural groups. This study compares the acceptance levels of various kinds of symbols between people with a Chinese cultural background and those with a background that is not culturally Chinese. For this comparative study, three representative objects were selected: dragon, monkey and fish. For each object, three symbols were selected or designed. An online survey was conducted among currently enrolled students at Iowa State University to evaluate people’ acceptance of these symbols. This study found that people from different cultural backgrounds perceive meaning of symbols differently. The choices they made were influenced by which ethnic group they came from. When looking at the same set of objects, participants from the same ethnic group tend to make the same choices. In addition, the study results also indicate that Chinese symbols do have strong cultural characteristics that can be easily distinguished from Western symbol designs. With the influence of cultural differences on symbols changing over time, the trend is that Chinese style becomes more recognizable by people from other ethnicities and who speak other languages.</p>
dc.format.mimetype application/pdf
dc.identifier archive/
dc.identifier.articleid 6427
dc.identifier.contextkey 11054668
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath etd/15420
dc.language.iso en
dc.source.bitstream archive/|||Fri Jan 14 20:40:55 UTC 2022
dc.subject.disciplines Chinese Studies
dc.subject.disciplines Graphic Design
dc.subject.keywords Animal
dc.subject.keywords Cross culture
dc.subject.keywords Culture
dc.subject.keywords Ethnic groups
dc.subject.keywords Graphic design
dc.subject.keywords Symbol
dc.title Recognition of symbols in different cultures: Chinese culture vs. non-Chinese culture
dc.type article
dc.type.genre thesis
dspace.entity.type Publication
relation.isOrgUnitOfPublication aacdb4af-042b-43f1-b42c-df07ed8498df Graphic Design thesis Master of Fine Arts
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
5.85 MB
Adobe Portable Document Format