For over twenty years we have been talking about a timber shortage,- of the evils of destructive lumbering and of fire. Many bulletins have been published and some have proved interesting and intelligible to the common man. We have lectured and given personal service. To a limited extent laws have been passed which were intended to encourage people to carry out the principles of forestry. These efforts have been aided by the increasing cost of lumber, until today there is a widespread interest in our forest resources. The public is beginning to realize that if we are cutting our timber four times as fast as it is being grown, we must be rapidly approaching the jumping-off place. But this idea has not stirred to action the owners of many acres of timberland. As yet, mighty little forestry is being practiced. How are we as foresters going to cause forestry to be practiced on American forest lands?