A study of the factors that influence consumer attitudes towards beef products using the conjoint market analysis tool

Date
2009-01-01
Authors
Lonergan, Steven
Mennecke, Brian
Townsend, Anthony
Hayes, Dermot
Hayes, Dermot
Lonergan, Steven
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Altmetrics
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Leopold Center for Sustainable Agriculture
Abstract

Beef producers looking for a competitive edge in today's markets need information about the qualities that consumers consider most important. Using conjoint marketing analysis allowed the investigators to sort out the most relevant characteristics for meat purchasers.

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