Effects of App Name Suffixes and App Information Quality on Consumers’ Perceived App Value

dc.contributor.author Li, Yishuang
dc.contributor.author Kwon, Wi-Suk
dc.contributor.author Byun, Sang-Eun
dc.date 2018-10-19T01:16:53.000
dc.date.accessioned 2020-06-30T05:29:27Z
dc.date.available 2020-06-30T05:29:27Z
dc.date.issued 2013-01-01
dc.description.abstract <p>The fast growth of smartphones, tablets, and other Internet connected devices allows consumers to use mobile applications (apps) to meet their varying needs. In the current market, only a few successful apps are widely accepted and downloaded by consumers, leaving the vast majority of the remaining ones barely tried. However, research has been scant to address potential factors influencing consumers’ purchase decision making for apps. This paper addresses this gap in the literature by proposing a unique perspective on the role of two app factors (1) app brand naming and (2) app information quality as well as a consumer factor, need for cognition, that may influence app consumers’ value perception for paid apps.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/158/
dc.identifier.articleid 2590
dc.identifier.contextkey 11934662
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/158
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50216
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/158/2013_ITAA_MMVP_015.pdf|||Fri Jan 14 20:46:53 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords app
dc.subject.keywords suffix
dc.subject.keywords information
dc.subject.keywords value
dc.title Effects of App Name Suffixes and App Information Quality on Consumers’ Perceived App Value
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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