Socially Responsible Apparel Purchasing Intention, Knowledge, and Attitudes: Cross-Cultural
Comparison of U.S. and Korean Consumers
Kang, Ji Hye
The purpose of this study is to cross-culturally examine consumer groups most likely to engage in socially responsible (SR) apparel purchasing behavior. Numerous business studies have investigated the impact of corporate social responsibility (CSR), noting positive relationships between CSR initiatives and financial performance (e.g., McGuire, Sundgren, & Schneeweis, 1988) and attitudes held by consumers (e.g, Lichtenstein, Drumwright, & Braig, 2004).