Socially Responsible Apparel Purchasing Intention, Knowledge, and Attitudes: Cross-Cultural Comparison of U.S. and Korean Consumers

Date
2013-01-01
Authors
Kozar, Joy
Kang, Ji Hye
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Series
Department
Abstract

The purpose of this study is to cross-culturally examine consumer groups most likely to engage in socially responsible (SR) apparel purchasing behavior. Numerous business studies have investigated the impact of corporate social responsibility (CSR), noting positive relationships between CSR initiatives and financial performance (e.g., McGuire, Sundgren, & Schneeweis, 1988) and attitudes held by consumers (e.g, Lichtenstein, Drumwright, & Braig, 2004).

Comments
Description
Keywords
Citation
DOI
Source