Students' Perceptions and Attitudes towards Rubric Assessment of Creativity
The creativity of a product is a separate design construct, though often subjective and interlaced with other constructs such as functionality and aesthetic appeal. Rubrics can be used to objectively assess creativity, which is often subjectively assessed by assuming that most appropriate observers in a given domain will reach consensus on what constitutes creativity. This study explored the impact of analytical rubrics on students' perceptions and attitudes towards self- and peer-assessment of creative projects. A focus group was used to gather in-depth qualitative data from undergraduate textile and apparel design students. Results support the concept that students in design studios find their own appropriate observers to assess their creative work from within their peer-group of classmates. Students had negative perceptions and attitudes towards using analytical rubrics to assess their own creative projects. However, students had positive perceptions and attitudes towards rubrics when giving or receiving peer-assessments.