The Impact of Online Product Presentation on Consumer Experiences and Shopping Value
The Impact of Online Product Presentation on Consumer Experiences and Shopping Value
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Date
2010-01-01
Authors
Jeong, So
Stoel, Leslie
Fiore, Ann
Fiore, Ann Marie
Stoel, Leslie
Fiore, Ann
Fiore, Ann Marie
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Fiore, Ann
Person
Research Projects
Organizational Units
Apparel, Events and Hospitality Management
Organizational Unit
Journal Issue
Series
Department
Apparel, Events and Hospitality Management
Abstract
The present study explored whether levels of product presentation influenced differences in the 4Es and hedonic and utilitarian shopping value, contributing to research on retail Website features and experiential aspects of online shopping.
Comments
This proceeding is from the 67th Annual Conference of the International Textile and Apparel Association (2010): pp. 1-2. Posted with permission.