Understanding Students' Perceived Benefits of International Multicourse Collaborative Projects

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2016-11-09
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Kim, Hyejeong
Byun, Sang-Eun
Lee, Kyu-Hye
Choi, Sunhyung
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.

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The purpose of this study is to examine students' perceptions of the benefits of the international multicourse collaborative projects (IMCP) using Facebook as a communication tool. The IMCP involved students in two retailing courses and two merchandising courses in the U.S. and S. Korea. In each course, four groups were created and each group worked on a different retailer. In each group, students' task was to develop business plans and merchandising strategies to expand their assigned business into the U.S. or S. Korea. Students created an audio-recorded PowerPoint presentation, converted it into a video, and uploaded it to the project Facebook. This study identified students' perceived benefits of IMCP using Facebook: (1) understanding different cultures, (2) understanding the fashion industry in different countries, (3) communicating and interacting with students in different cultures, and (4) using Facebook as communication tool.

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