The Design of Packaging Graphics for the expansion of Ghanaian Chocolate products

Abstract

<p>Ghana is a country well-endowed with various natural resources. Many of these resources are exported to other countries. Cocoa plays an important role in the economy of Ghana. It is the second foreign exchange earner and the lives of many farmers and their families depend on it. Cocoa products like chocolate, pebbles, cocoa powder feature prominently on the menu in many homes, restaurants and hotels.</p> <p>The purpose of this study is to develop an effective packaging design prototype that uses cultural references to communicate Ghana, differentiate the brand from others and attract the consumer through sight sensory, an integral component of the sensory which produce emotions leading to decision making towards purchase.</p> <p>Based on the research-study and analysis of the evaluation matrix on some selected existing chocolate brand packages from five different countries namely: Divine Chocolate (Ghana), Golden Tree Chocolate (Ghana), Milka (German), Hershey chocolate (USA), Villars (Switzerland), Michel Cluizel (France), the prototype design was developed.</p>