The Business Launch Decision: An Empirical Investigation of Reasons for Not Starting a New Business

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1999-10-01
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Van Auken, Howard
University Professor Emeritus
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Management and Entrepreneurship

The Department of Management and Entrepreneurship seeks to provide students with the knowledge of organizations and management functions within organizations. Graduates will be able to understand work-related behavior, competitive strategy and advantage, strategies of international business, and human-resource management practices.

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The Department of Management was formed in 1984 in the College of Business Administration (later College of Business).

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1984 - present

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This article presents the results of a survey that examined the business launch decision. All of the individuals in the study al/ended a workshop on how to evaluate a business idea and launch a new venture. All of the individuals who all ended the workshop were interested in, but decided against, launching a new venture. The results of the study indicate that time constraints, availability of capital, and risk tolerance are perceived as significant obstacles by potential new business owners. Significant differences in the ranking of obstacles were found relative to whether the individuals believed that the obstacles to launch could be overcome, age of the respondent, and whether the individuals had previously owned a business. In addition, individuals who were more highly educated and had previous business ownership were less likely to launch a new business subsequent to the workshop. The results of the study can be used by service providers and consultants who develop training programs that assist individuals in the screening of business ideas and launching of new firms. The results of the study also can be incorporated into college curriculum to provide students with insight into obstacles impacting on business launch.

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This article is from Journal of Small Business Strategy 10 (1999): 43.

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Fri Jan 01 00:00:00 UTC 1999
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