Consumer Experiences with Online Consumer Reviews: A Phenomenological Exploration

dc.contributor.author Huang, Ran
dc.contributor.author Ha, Sejin
dc.date 2018-10-19T00:17:30.000
dc.date.accessioned 2020-06-30T05:34:11Z
dc.date.available 2020-06-30T05:34:11Z
dc.date.issued 2015-11-11
dc.description.abstract <p>It is necessary to deepen current understanding about how consumers, recipients of online review messages, perceive and/or experience them for shopping, posing an important question: What does experiencing online consumer reviews mean to consumers? More specifically, are there key themes emerging from consumers’ experiences of online consumer reviews? This research aims to answer these questions by identifying key themes/meanings underlying consumers’ experiences with online consumer reviews for fashion/apparel shopping from the perspective of their users – consumers.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/51/
dc.identifier.articleid 1166
dc.identifier.contextkey 9269364
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2015/posters/51
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50877
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/51/MVP_Huang_OnlineReviews.pdf|||Sat Jan 15 00:43:22 UTC 2022
dc.title Consumer Experiences with Online Consumer Reviews: A Phenomenological Exploration
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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