A New Brand of Agriculture? Farmer-Owned Brands Reward Innovation

Date
2015-08-10
Authors
Hayes, Dermot
Hayes, Dermot
Lence, Sergio
Lence, Sergio
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Center for Agricultural and Rural Development
Abstract

Commodity agriculture as currently practiced in the U.S. Midwest is an extremely efficient way of organizing production and distribution. It allows for inexpensive production and bulk transfer of huge quantities of meat and grain and has resulted in enormous cost savings to U.S. and international consumers. This system has evolved in accordance with market forces, and we expect that these same forces will allow the current system to survive for decades.

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