Exploring small businesses' perceived importance, benefits and challenges of B2B networking

dc.contributor.author Kim, Hyejeong
dc.contributor.author Byun, Sang-Eun
dc.contributor.author Han, Siyuan
dc.contributor.author Centrallo, Carol
dc.date 2018-10-19T02:05:08.000
dc.date.accessioned 2020-06-30T05:34:13Z
dc.date.available 2020-06-30T05:34:13Z
dc.date.issued 2015-11-11
dc.description.abstract <p>According to the networking theory, a firm’s decision to enter, remain in, or withdraw from a network depends on the network’s perceived benefits to the firm. Therefore, it is important for small businesses to assess the benefits of a network (Havnes & Senneseth, 2001). To understand small businesses’ perceived importance and benefits of B2B networking and explore their perceived obstacles, this study asked the following questions: (RQ1) How do small business owners/managers perceive the importance of networking with other small businesses? (RQ2) What benefits of networking through SNSs (social network sites) are perceived by small business owners/managers? (RQ3) What challenges of networking through SNSs are perceived by small business owners/managers?</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/56/
dc.identifier.articleid 1171
dc.identifier.contextkey 9269370
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2015/posters/56
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50882
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/56/MVP_KimH_BenefitsB2B.pdf|||Sat Jan 15 00:56:52 UTC 2022
dc.title Exploring small businesses' perceived importance, benefits and challenges of B2B networking
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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