Factors Affecting Taiwanese College Students' Brand Loyalty towards Fast Fashion

Date
2015-11-11
Authors
Su, Jin
Chang, Aihwa
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Series
Department
Abstract

This study aims to empirically investigate the factors affecting consumer’s fast fashion brand loyalty from an international perspective by examining Taiwanese college students’ perceptions of and loyalty towards fast fashion.

Comments
Description
Keywords
Citation
DOI
Source