Factors Affecting Taiwanese College Students' Brand Loyalty towards Fast Fashion
Factors Affecting Taiwanese College Students' Brand Loyalty towards Fast Fashion
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Date
2015-11-11
Authors
Su, Jin
Chang, Aihwa
Chang, Aihwa
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Abstract
This study aims to empirically investigate the factors affecting consumer’s fast fashion brand loyalty from an international perspective by examining Taiwanese college students’ perceptions of and loyalty towards fast fashion.