An Expanded Model to Investigate Smart Clothing's Purchase
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
The purpose of the current study was to investigate factors that influence the purchase intention of smart clothing. A total of 524 participants participated the study. The result suggested that the consumers' attitude was determined by the function and aesthetics of the smart clothing, but not the expressiveness of the smart clothing. Consumers preferred more function, ease of movement, aesthetic pleasantness, and less fitting smart clothing. In addition, attitude , subjective norm, and behavior control influenced purchase intention.