An Expanded Model to Investigate Smart Clothing's Purchase
The purpose of the current study was to investigate factors that influence the purchase intention of smart clothing. A total of 524 participants participated the study. The result suggested that the consumers' attitude was determined by the function and aesthetics of the smart clothing, but not the expressiveness of the smart clothing. Consumers preferred more function, ease of movement, aesthetic pleasantness, and less fitting smart clothing. In addition, attitude , subjective norm, and behavior control influenced purchase intention.